The Florist's Guide to Birds of Paradise

Birds of Paradise (Strelitzia) are among the most dramatic and recognizable flowers in the floral industry. Named for their resemblance to tropical birds in flight, these stunning blooms bring an exotic, architectural quality to arrangements and are beloved by florists for their longevity, visual impact, and versatility.

Botanical Overview

Scientific Name: Strelitzia reginae (most common species)
Common Names: Bird of Paradise, Crane Flower, Strelitzia
Origin: South Africa
Family: Strelitziaceae

The flower consists of a hard, boat-shaped spathe (bract) from which emerge brilliant orange sepals and deep blue petals that form the distinctive "bird" shape. Each stem typically produces multiple flowers that emerge sequentially.

Varieties Available

Strelitzia reginae - The classic orange and blue variety, standing 3-5 feet tall. This is the standard bird of paradise seen in most floral work.

Strelitzia nicolai (White/Giant Bird of Paradise) - Features white and blue flowers and can grow much larger. Less commonly used in floristry but available from specialty growers.

Strelitzia juncea - Has similar flowers to reginae but with cylindrical, rush-like leaves instead of broad foliage.

Sourcing and Selection

Buying Tips

• Purchase stems with closed spathes showing color but with flowers not yet emerged

• Look for firm, unblemished spathes without brown edges or soft spots

• Check that stems are thick, straight, and free from damage

• Leaves should be glossy and free from tears or brown tips

• Avoid any stems with yellowing or wilting foliage

Seasonality

While available year-round from growers, peak season is typically late winter through early summer. Domestic sources (California, Florida, Hawaii) provide the freshest options for North American florists.

Care and Conditioning

Upon Arrival

1. Remove from packaging immediately to prevent heat damage

2. Re-cut stems at a 45-degree angle under water, removing at least 1 inch

3. Strip any foliage that will fall below the waterline

4. Use a sharp, clean knife rather than scissors to avoid crushing the stems

Hydration

• Place in clean buckets with fresh water and floral preservative

• Use a preservative specifically formulated for tropical flowers if available

• Maintain water temperature between 40-50°F (4-10°C)

• Change water every 2-3 days

• Birds of Paradise drink substantial amounts of water—check levels daily

Opening the Flowers

This is crucial: Birds of Paradise often arrive with flowers tucked inside the spathe and require manual assistance to emerge properly.

How to Open:

1. Gently hold the spathe with one hand

2. With your other thumb, carefully press down on the back edge of the spathe to reveal the flowers inside

3. Gently pull each flower upward and outward to release it from the spathe

4. Be patient—this should be done delicately to avoid tearing the petals

5. Some florists use a small amount of floral glue to keep flowers in their optimal position

Each spathe contains 5-8 individual flowers that will emerge over time, extending the display life significantly.

Design Applications

Arrangements

• Tropical arrangements - Natural pairing with anthuriums, ginger, orchids, and monstera leaves

• Modern/contemporary designs - Strong architectural lines work beautifully in minimalist settings

• Corporate arrangements - Bold, long-lasting, and impressive for lobbies and reception areas

• Accent flower - One stem makes a powerful statement in mixed arrangements

Design Considerations

• The strong vertical and horizontal lines create natural focal points

• Works well with the principle of asymmetrical balance

• Best displayed with clear sightlines—avoid crowding with other flowers

• The flower faces one direction, so consider viewing angles carefully

• Pairs beautifully with bold foliage like palm fronds, ti leaves, or banana leaves

Vessel Selection

• Heavy containers are essential due to the top-heavy nature of the stems

• Modern, clean-lined vases complement their architectural form

• Clear glass shows off their substantial stems

• Tall cylinder vases (12-24 inches) work well for single or grouped stems

Vase Life and Longevity

Expected vase life: 7-14 days for the first flowers, with additional flowers emerging for up to 3 weeks total

Extending Longevity

• Keep away from direct sunlight, heat sources, and cold drafts

• Maintain consistent cool temperatures (65-70°F ideal)

• Re-cut stems every 3-4 days

• Remove spent flowers as new ones emerge from the spathe

• Mist the flowers lightly (but not excessively) to maintain humidity

Common Issues and Solutions

Problem: Flowers won't emerge from spathe
Solution: Manually assist by gently opening the spathe and pulling flowers free

Problem: Brown edges on spathe or petals
Solution: This indicates age or cold damage; trim brown areas or source fresher stems

Problem: Wilting despite adequate water
Solution: Check for stem blockage; re-cut and use warmer water (100°F) briefly to improve uptake

Problem: Flowers drooping
Solution: Likely insufficient water uptake; re-cut stems generously and check water levels

Pricing and Value

Birds of Paradise are premium flowers, typically priced between $4-$8 per stem wholesale, with retail prices ranging from $12-$20 per stem depending on your market. While expensive, their exceptional longevity and dramatic impact provide excellent value. The fact that multiple flowers emerge from each stem over time also justifies the higher price point to clients.

Cultural Symbolism

Birds of Paradise symbolize joy, paradise, freedom, and magnificence. They're popular for:

• Celebration arrangements

• Sympathy work (representing the soul's journey)

• Tropical or destination weddings

• Milestone anniversaries

• Corporate events requiring impactful décor

Sustainable Considerations

Many Birds of Paradise are grown in California, Florida, and Hawaii, reducing import carbon footprint for North American florists. When possible, source from domestic growers who use sustainable practices. The flowers' longevity also means less waste compared to more ephemeral blooms.

Final Tips for Success

1. Educate your clients about the multi-flowering nature of these stems—it increases perceived value

2. Handle with care during transport as the flowers can break at their connection point to the spathe

3. Don't refrigerate below 50°F as cold damage occurs quickly with tropical flowers

4. Store upright to maintain the natural orientation of the flowers

5. Showcase their drama by giving them space to shine rather than overcrowding designs

Birds of Paradise are truly one of floristry's most rewarding flowers to work with. Their exotic beauty, architectural presence, and impressive longevity make them valuable additions to any florist's cooler. With proper care and creative design applications, these magnificent blooms will delight clients and elevate your floral work.